PROJECT TYPE
New Product
Introduction Campaign
ROLE
Visual Designer
MY CONTRIBUTIONS
Ideation
Concepting
Sketches
Production
YEAR
2021
Final Blue ICEPOP MIC Key visual
APPROACH
Blue ICEPOP is a microphone tuned for A40 gaming headset, which delivered warmer richer tone than the original mic attached on A40.
 
As a collaboration product, the design will utilized Blue’s brand color with ASTRO’s brand style to convey
that the Blue microphone will bring a smooth plug and play experience.
DESIGN CONCEPT
As sound in everyone’s mind would be different shapes, like a contour map, every place has its unique map. The thin lines are more rigid and use the light to form a 45-degree hazard in the background, conveying ASTRO’s brand style into the design and showing the primary graphic component.

By using blue color to have Blue’s brand identity in the design, this product is also for streamers and content creators by using the frame to indicate the screen.
wavy line to depict the sound
THEME - SOUND
Shape of Sound / Straightforward /
Precision (Thin Line) / Abstract / Smooth
Moodboard
This mic provide a warmer richer tone than
the standardA40. By using the thin lines to
depict the sound, can alsoconvey that the
mic provide a precision quality to A40.
Key Visual background by using contour lines to convey the smoothness and rigid corner to reflect astro aesthetic

PHOTOGRAPHY

Simple / Clean

Photography with modelPhotography with model 2Photography with model 3
Final Blue ICEPOP MIC Key visual
Blue ICEPOP Microphone Cover
Vertical final key visual of blue icepop
CREDITS
Art Director_
Christopher Chang

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