Ideation Logotype Character Design Visual Guideline
Art Director/Graphic Designer
Logi MAX is a learning, training, and networking platform established within Logitech to enable employees to gain knowledge and proficiency in the field of marketing.
Adhering to the Logitech brand guidelines, we adopted the logotype approach to maintain consistency with the Logitech brand identity. To serve as a distinctive representation of the platform, we introduced a new character design that embodies the platform's ethos of knowledge and wisdom, instead of solely relying on a symbol.