ASTRO A10
GAMING HEADSET

PROJECT TYPE

New Product
Introduction Campaign

ROLE

Visual Designer

MY CONTRIBUTIONS

Ideation
Concepting
Sketches

YEAR

2021

All A10 Headset - Black, White, Gray, Mint, Lilac

APPROACH

A10 is our entry level headset. For many gamers, this is their starter headset, as well as their first introduction to the ASTRO Gaming world.
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We took this new opportunity to celebrate and utilize color to be expressive and to evolve our master creative for next gen A10.

DESIGN CONCEPT

The A10 was redesigned from a ground up to be a distilled version of the A40. However, the A10 is not about competition, rather it’s all about progression.

Reliable and resiliant by design, the A10 is meant to endure all challenges. It’s the perfect audio equipment for gamers to hone their skills, level up, and accompolish new achievements.

The newer generation of games / gamers posses an essense and excitement that are extreme dynamic. We seek to galvanize that energy into our art direction.

THEME - ELECTRIC PILOT

Bold / Contrast / Color block / Hazard heavy

Theme describe introducing the product into the image

The dominant graphic to ASTRO brand and A10 is hazard. With this direction, we aim to elaborate the hazard and bring out it’s prominence through color, scale, blocking, and layering. By doing this we can tight it back to the GCD and brand recongnition.