LOGITECH G | ASTRO A30 RULE THE GAME

PROJECT TYPE
New Product
Launch Campaign
ROLE
Art Director / Production
MY CONTRIBUTIONS
Brand Integration
Key Visuals
Banners
Product Detail Page
YEAR
2022
THE TASK
My responsibilities within this project entail the seamless integration of ASTRO's brand elements, including hazards, logos, across a range of deliverables, such as the set design, Key Visual graphic setup, Banners graphic, and PDP.
A30 Music god key visual blue
APPROACH
The A30 gaming headset is the pioneering headset
to integrate into the prestigious Logitech G brand, originating from ASTRO Gaming.

Our intention was to showcase the exceptional spirit and distinctiveness consistently championed by ASTRO, whilst also emphasizing the commanding influence and exquisite aesthetics that this headset can bring to the gaming industry.
Fashion God throne fabric patternThin Hazards implement GuidelineSport God Hazards integration
TITLE LOCKUPS
Title lockups
KEY VISUAL EXPLORATIONS
Key Visual explorationsKey Visual explorationsKey Visual explorationsKey Visual explorations
FINAL RESULT
Final Key Visuals in 1x1 and 16x9
Product Detail Page
Product Details Page
CREDITS
Art Director_
Verity Peets
Creative Director_
Tim Hinson
Copy Writer_
Darren Tang
Advertising Photographer_
Tim Tadder
CG Graphic_
Bonfire
MUSIC_
Butter

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